Interested in working on a real project for a Fortune 500 Company this fall and gain course credit?

Want to learn more before you apply?

The YCCI is hosting an informational panel session to students interested in applying for a Fall 2018 Discovery Project (a.k.a., MGT 650: Customer Insights and Applications). We have assembled a panel of four former YCCI students who will be available to answer any questions you have about the application/selection process, project demands, and benefits of participating in a Discovery Project. Lunch will be served, so come hungry!

Discovery Projects are real-world experiential learning projects that apply theories and frameworks in behavioral science to help uncover the drivers of customer motivations and preferences. Each project gives students the opportunity to develop and learn analytic thinking, qualitative research methodologies, interviewing skills, team building, client relations/communication and presentation skills. Learn more about Discovery Projects here.

Questions about the panel? Contact Jennie Liu.