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YCCI Reading List

In honor of National Read a Book Day, and in advance of the long weekend, we’ve gathered a reading list from Yale SOM Marketing Faculty and Center for Customer Insights staff.  Check out our current reads below!


The Interpretation of Dreams: The Complete and Definitive Text: Freud,  Sigmund, Strachey, James: 9780465019779: Books

Ashley D’Arcy
Senior Administrative Assistant
The Interpretation of Dreams by Sigmund Freud


Such a Fun Age - Kindle edition by Reid, Kiley. Literature & Fiction Kindle  eBooks @

Emily Ludington 
Assistant Director of Events and Communications
Such a Fun Age by Kiley Reid

The Radium Girls: The Dark Story of America's Shining Women: Moore, Kate:  4708364235026: BooksDaniel Blanchard
Associate Director of Research
The Radium Girls by Kate Moore

 What You Do Is Who You Are: How to Create Your Business Culture  eBook: Horowitz, Ben, Gates, Henry Louis: Kindle Store

Ryan Whalen
Director of Strategic Partnerships
What You Do Is Who You Are by Ben Horowitz

 Ikigai: The Japanese Secret to a Long and Happy Life  (9780143130727): García, Héctor, Miralles, Francesc: Books

Jennie Liu
Executive Director and Lecturer in the Practice of Management
 Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Miralles

 Everything I Never Told You (0884863244159): Ng, Celeste: Books

Treeny Ahmed 
Executive Director and Lecturer in the Practice of Management 
Everything I Never Told You by Celeste Ng


Where the Crawdads Sing: Owens, Delia: 6912281763281: BooksTaly Reich
Associate Professor of Marketing
Where the Crawdads Sing by Delia Owens


The Brothers Karamazov: Dostoevsky, Fyodor, Pevear, Richard, Volokhonsky,  Larissa: 9780374528379: Books

Paul Stillman
Postdoctoral Associate
The Brother Karamazov  by Fyodor Dostoevsky


The Extended Phenotype: The Long Reach of the Gene (Oxford Landmark  Science): Dawkins, Richard, Dennett, Daniel: 9780198788911:  Books

Soheil Ghili
Assistant Professor of Marketing
The Extended Phenotype Richard Dawkins


Innovation Matters: Competition Policy for the High-Technology Economy:  Gilbert, Richard J.: 9780262044042: Books

Kosuke Uetake
Assistant Professor of Marketing
Innovation Matters: Competition Policy for High-Technology Economy by Richard Gilbert


American Dirt (Oprah's Book Club): A Novel: Cummins, Jeanine:  9781250209764: Books

Nathan Novemsky
Professor of Marketing
American Dirt by Jeanine Cummins


So You Want to Talk About Race: Oluo, Ijeoma: 9781580058827:  Books

Sudhir K.
Professor of Marketing
So You Want to talk about Race by Ijeomo Oluo