YCCI Reading List

In honor of National Read a Book Day, we’ve gathered a reading list from Yale SOM Marketing Faculty and Center for Customer Insights staff.  Check out our current reads below!

Daniel Blanchard
Associate Director of Research
The Radium Girls by Kate Moore














 

Jennie Liu
Executive Director and Lecturer in the Practice of Management
 Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Miralles












 

Treeny Ahmed 
Executive Director and Lecturer in the Practice of Management 
Everything I Never Told You by Celeste Ng












 

Taly Reich
Associate Professor of Marketing
Where the Crawdads Sing by Delia Owens












 

Soheil Ghili
Assistant Professor of Marketing
The Extended Phenotype Richard Dawkins












 

Kosuke Uetake
Assistant Professor of Marketing
Innovation Matters: Competition Policy for High-Technology Economy by Richard Gilbert












 

Nathan Novemsky
Professor of Marketing
American Dirt by Jeanine Cummins












 

Sudhir K.
Professor of Marketing
So You Want to talk about Race by Ijeomo Oluo