
YCCI Reading List
In honor of National Read a Book Day, and in advance of the long weekend, we’ve gathered a reading list from Yale SOM Marketing Faculty and Center for Customer Insights staff. Check out our current reads below!
Ashley D’Arcy
Senior Administrative Assistant
The Interpretation of Dreams by Sigmund Freud
Emily Ludington
Assistant Director of Events and Communications
Such a Fun Age by Kiley ReidDaniel Blanchard
Associate Director of Research
The Radium Girls by Kate Moore
Ryan Whalen
Director of Strategic Partnerships
What You Do Is Who You Are by Ben Horowitz
Jennie Liu
Executive Director and Lecturer in the Practice of Management
Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Miralles
Treeny Ahmed
Executive Director and Lecturer in the Practice of Management
Everything I Never Told You by Celeste Ng
Taly Reich
Associate Professor of Marketing
Where the Crawdads Sing by Delia Owens
Paul Stillman
Postdoctoral Associate
The Brother Karamazov by Fyodor Dostoevsky
Soheil Ghili
Assistant Professor of Marketing
The Extended Phenotype Richard Dawkins
Kosuke Uetake
Assistant Professor of Marketing
Innovation Matters: Competition Policy for High-Technology Economy by Richard Gilbert
Nathan Novemsky
Professor of Marketing
American Dirt by Jeanine Cummins
Sudhir K.
Professor of Marketing
So You Want to talk about Race by Ijeomo Oluo