The Behavioral Science of COVID-19
As the number of confirmed cases of COVID-19 continues to grow, consumers are reacting in ways that some might consider to be irrational—from stocking up on water and toilet paper to saying that they won’t order Corona beer.
In Good Company
New research sheds light on how retail display formats affect consumer evaluation and consumption of brand extensions.
Harnessing Small Victories
Analysis of a weight-loss app demonstrates the benefit of small, short-term goals in reaching long-term ambitions.
How Emotions Motivate Us
We do things for fame and money, for love and curiosity. We do things for the thrill or novelty or to lend a helping hand, out of sympathy or compassion. We do things for reasons sometimes obscure to ourselves.
You’re Probably Paying Too Much for Subscriptions
Subscription services are exploding in popularity. For consumers, who implicitly tie what they purchase to their identity, this could get expensive.
Art & Science in Pursuit of Insights: Yale Customer Insights Conference 2019
What Riddles Teach Us about the Human Mind
Yale SOM’s Shane Frederick and his co-authors investigated why certain riddles can confound us. They found that these “stumpers” expose mental models that blind us to possible answers.
The Seduction of Mistakes
People and companies alike often try to hide their mistakes from public view. New research reveals why this may be the wrong impulse.
Feeling Good about Gut Choices
Can making decisions based on our intuition affect how we ultimately feel about what we choose?