PepsiCo's Advanced Personalization Ideation (API) Center and the Yale Center for Customer Insights would like to congratulate the winners of this year's Pepsico Mobile App Challenge.
The theme of this year's design and innovation competition was to design a digital app that focused on making wellness fun through social connectivity. Students competed for a grand prize of $7,000 and two runner-up prizes of $2,000 per team.
After a first round competition, eight finalist teams from top business schools across the US shared their presentations virtually to a panel of judges that included: Antonio Tataranni, PepsiCo's Chief Medical Officer; Tristin Brisbois, Director of Global R&D at PepsiCo's Advanced Personalization Ideation Center; Seth Farbman, Executive Fellow at the Yale School of Management and former Chief Marketing Officer at Spotify, and Jennie Liu, Executive Director at the Center for Customer Insights and former Executive Director at the Estée Lauder Companies.
The presentations were judged on five dimensions: cohesiveness & depth, originality and innovativeness of the ideas, execution & feasibility, stickiness of the social engagements, and communication style, which took into account the quality of their prototype.
Shreya Madhava Puranik, Oin Mandal, Brian Nazarian, and Suzanne Onasanya from Team PepFit at the USC Marshall School of Business took the grand prize, with Team Refresh and Pep+ as the runner-ups. Congratulations to all the teams and students!
Finalists:
- Grand Prize ($7,000): Pep Fit Shreya Madhava Puranik, Oin Mandal, Brian Nazarian, and Suzanne Onasanya- USC Marshall School of Business
- Runner ups ($2,000 per team) were:
- Refresh Kimmy Nagpal, Akansha Prasad, Linh Ha, Tim Pryor - USC Marshall School of Business
- Pep + Ha Hoang, Orion Krawitt, Max Lerner, David McGarey - USC Marshall School of Business
