We look forward to welcoming you to the Yale University campus for this very successful program. Since launching in 2019, the Volvo Cars Executive Leadership program has hosted five cohorts of Volvo retail partners and corporate staff, and we have received very positive feedback from each cohort.
The program was carefully designed by Yale University faculty and Volvo Car University, and we hope you will find it to be extremely worthwhile and rewarding. The curriculum is taught by seven Yale professors from the Yale School of Management.
The automotive and retail business world is changing from a consumer perspective, a Volvo brand perspective, and industry perspective. Disruption is being led by improving the customer experience. In this “experience economy,” customer experience is the key differentiator.
Together with its retailers, Volvo Cars aims to continue growing the business and speeding up the transformation journey. When industries are under pressure and facing change, great leadership is required. Implementing change and new initiatives takes courage, resolve, and communication.
With this program, Volvo Cars expects to educate, align, inspire, and elevate in order to better enhance the brand, build strong brand ambassadors, and deliver on the brand promise.
In this context, the key learning objectives are:
- To improve your knowledge and understanding of changing customer needs and expectations using a behavioral economics lens and applying advanced consumer digital and retailing concepts.
- To develop a vision of the dealership of the future as Volvo continues to progress, innovate, and explore new financial and business models in response to a changing competitive landscape that progresses towards its sustainability commitments.
- To enhance your leadership skills given a shift to the experience economy and a new vision, and to teach how to better recruit, train, and motivate talent.