How to Successfully Drive Change When Everything Is Uncertain

While traditional change management emphasizes gradual tactics like pursuing small wins and building coalitions, in turbulent times these gradual tactics aren’t necessary—and they can hold leaders back from taking advantage of bigger opportunities. Research from healthcare settings during Covid show that both senior leaders and frontline managers are more successful at prompting change during turbulent times when they do three things: 1. Selecting a shovel-ready idea and reframing it as a solution to a problem at hand as well as long-term success, 2. Moving quickly to take advantage of a window in time when people are more open to change, and 3. Thinking more expansively about what’s possible.