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Professor Nathan Novemsky is Professor of Marketing at Yale SOM and has an appointment as Professor of Psychology in the Department of Psychology at Yale University. He co-teaches the Yale SOM core course Modeling Managerial Decisions. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. His research explores how people make judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior and other topics in judgment and decision-making.
He is interviewed by Leon Dong ’21.