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A Characterization for Optimal Bundling of Products with Non-Additive Values

American Economic Review: Insights
Articles
Published: 2023
Author(s): S. Ghili

Abstract

This paper studies the optimal bundling of products with nonadditive values. Under monotonic preferences and single-peaked profits, I show that a monopolist finds pure bundling optimal if and only if the optimal sales volume for the grand bundle is larger than the optimal sales volume for any smaller bundle. I then detail how my analysis relates to ratio monotonicity results on bundling and describe the implications for nonlinear pricing.

Topics:
Marketing
Journal:
American Economic Review: Insights
Volume:
5
Issue:
3
Pages:
311-326