A Characterization for Optimal Bundling of Products with Non-Additive Values
American Economic Review: Insights
Articles
Published:
2023
Abstract
This paper studies the optimal bundling of products with nonadditive values. Under monotonic preferences and single-peaked profits, I show that a monopolist finds pure bundling optimal if and only if the optimal sales volume for the grand bundle is larger than the optimal sales volume for any smaller bundle. I then detail how my analysis relates to ratio monotonicity results on bundling and describe the implications for nonlinear pricing.
- Topics:
- Marketing
- Journal:
- American Economic Review: Insights
- Volume:
- 5
- Issue:
- 3
- Pages:
- 311-326