Spatial Distribution of Supply and the Role of Market Thickness: Theory and Evidence from Ride Sharing
Abstract
This paper studies access to services across geographical regions, using both theoretical and empirical analyses. We model and examine the effects of economies of density in ridesharing markets. Our model predicts that (i) economies of density skew access to rideshareing service away from less dense regions, (ii) the skew will be more pronounced for smaller platforms (i.e., “thinner markets”), and (iii) rideshare platforms do not find this skew efficient and thus use prices and wages to mitigate (but not eliminate) it. We show that these insights are robust to whether the source of economies of density is the supply-side or the demand-side. We then calibrate our model using ride-level Uber data from New York City. We devise an identification strategy based on relative flows of rides among regions which allows us to infer unobsrevable potential demand in different boroughs. We use the model to simulate counterfactual scenarios providing insights on platform optimal pricing with and without spatial price discrimination, the role of market thickness, the impact of prices/wages on access to rides, and the effects of minimum-wage regulations on access equity across regions.
- Topics:
- Marketing
- Journal:
- Management Science