Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology

Articles

Published: 2015

Author(s): K. Sudhir, J.B. Priester, M. Shum, D. Atkin, A. Foster, G. Iyer, G. Jin, D. Keniston, S. Kitayama, AM. Mobarak, Y. Qian, I. Tewari, and W. Wood

Journal:: Customer Needs and Solutions