Consumer Identity Renaissance: The Resurgence of Identity‚ Inspired Consumption in Retirement (pp. 255-276)

Articles

Published: 2009

Author(s): J. Wang, N. Novemsky, R. Dhar, L. D. Nelson, T. Meyvis, J. Galak, L. Lee, O. Amir, D. Ariely and L. Nicolao