The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Wednesday, January 26, 12:00pm-1:00pm ET. The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Advance Registration is required.
We’ll be joined in the January session by Mark Roberge, Senior Lecturer at Harvard Business School, and former Chief Revenue Officer at HubSpot. Drawing on his experience at HubSpot, steering the company from its origins as a marketing software firm into the CRM category, Mark will provide insight into the modern methodologies and frameworks that can make or break an organization’s expansion into new categories or product offerings.
Mark RobergeSenior Lecturer, Harvard Business School
Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the first-year MBA program in the Spring and Winter terms. Prior to HBS, Mark served as SVP of Global Sales and Services at HubSpot (NYSE: HUBS) where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Mark is active with a number of startups as a board of director’s member, advisory board member, and investor. Mark received his MBA from the MIT Sloan School of Management and a B.A. in Mechanical Engineering from Lehigh University. He has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. Mark is the author of the bestselling book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million.