The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Thursday, November 18, 12:00pm-1:00pm EDT. The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Advance Registration is required.

Over the last 10 years, Ken Muench, CMO of Yum! Brands, and his team have completely reworked and fine-tuned their approach to marketing globally. The new system, R.E.D., is twice as effective as their previous approach and is now taught across every Yum! brand, which has over 50,000 restaurants in over 150 countries. Ken will share the main tenets of the R.E.D. system and dispel a few marketing myths along the way.

Speakers

Ken Muench
CMO, Yum! Brands
Ken Muench is the Chief Marketing Officer at Collider and Yum! Brands, Inc., and has been working in marketing and strategy for about 25 years. Before founding Collider, Muench led Strategic Planning at Draftfcb OC and all of Draftfcb's North American Multicultural offices. Prior to that, he led strategy at the creative boutique Grupo Gallegos — where he won several high-profile industry awards. In 2015, Yum! Brands acquired Collider, the Strategic Marketing Consultancy that worked on Taco Bell’s turnaround, as well as positioning and growth mapping projects for Nestle North America, Verizon, Toyota, Tyson foods, Hulu and more. Since then, Collider has tripled in size and worked in over 30 countries repositioning brands, mapping out growth opportunities with Category Entry Point studies, helping brands find their distinctiveness with Distinctive Brand Asset studies and helping businesses rediscover their mojo in culture with strategic firepower.