How to Change: The Science of Getting Where You Want to Be

The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Wednesday, July 14, 12:00 – 1:00pm EST.  The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Advance registration is required.

Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. Katy will be discussing her new book, which reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.

Speakers

• Katy Milkman

  James G. Dinan Professor at The Wharton School
  

  Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and holds a secondary appointment at Penn’s Perelman School of Medicine. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviors for good, such as savings, exercise, vaccination take-up and discrimination. In her TEDx talk, she describes some of her key findings on this topic. Katy has received numerous awards for her research including an early career award from the Federation of Associations in Behavioral & Brain Sciences. When under 30, Katy was named one of the world’s top 40 business school professors under 40 by Poets and Quants and she was a finalist for the Thinkers 50 2017 Radar Thinker Award. Her dozens of published articles in leading social science journals such as Management Science, the Proceedings of the National Academy of Sciences, and The Journal of Finance have reached a wide audience through regular coverage in major media outlets such as NPR, The New York Times, The Washington Post, The Financial Times, and Harvard Business Review. She also frequently writes about topics related to behavioral science for The Washington Post and Scientific American. In 2018, she began hosting Charles Schwab’s popular podcast “Choiceology with Katy Milkman”, which explores key lessons from behavioral economics about decision making. Katy has been recognized with many accolades for her ability to communicate ideas to students. She is a repeated recipient of the excellence in teaching award for the Wharton undergraduate division, was voted Wharton's “Iron Prof” by the school’s MBA students for a PechaKucha-style presentation of her research, and has repeatedly been one of ten finalists for the Anvil Award for Wharton’s most outstanding MBA teacher. She is the former president of the Society for Judgment and Decision Making, an APS Fellow, and an associate editor at Management Science, where she has handled manuscripts about behavioral economics since 2013. She has worked with numerous organizations on research and/or consulting, including Humana, Google, Wipro, Cummins Engines, the U.S. Department of Defense, 24 Hour Fitness and the American Red Cross. Katy co-directs the Behavior Change for Good Initiative at the University of Pennsylvania, whose work is being chronicled by Freakonomics Radio. She received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University's joint program in Computer Science and Business.