The Yale Center for Customer Insights is excited to announce our upcoming session of the Learning from Leaders (LFL) Webinar Series on Tuesday, May 18, 12:00-1:00pm EST. The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights and will be open to the general public. Registration is required.
The role and expectation of the marketing function has experienced tremendous change in recent years precipitated by a renewed focus on brand purpose and an explosion of technological advances that put the consumer at the center. While generating meaningful consumer insights has always been paramount to the success of marketing, the changes brought on by COVID-19 are challenging the status quo in the Insights function, and forcing leaders to ask the question, “What should we keep doing, and what needs to be transformed?”
In this session of the LFL series, insights industry veteran Stan Sthanunathan will do a deep-dive into his approach at Unilever, working proactively to enhance the relevance of the function, while also looking ahead to where the world of insights is going next.
Stan SthanunathanExecutive Vice President of Consumer & Market Insights, Unilever
Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he heads up the insights function globally and is based in London. Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis. Some of his external affiliations include Patron and Fellow of The Market Research Society in the UK, past Board Member of The ARF, NY. He was also the Chairman of On-Line Data Quality of ARF. He is a regular keynote speaker in various industry conferences like ESOMAR Congress, MRS, ARF, Ilex, IIR, IRI to name a few. He also lectured on insights at Cambridge Judge Business School, Sloan Business School, Yale, Wharton, Emory Goizueta Business School, University of Wisconsin. Stan has also co-authored a book titled AI for Marketing and Product Innovation.