Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Learning from Leaders Webinar Series: A Conversation with Raja Rajamannar

March 1, 2021, 12:00 p.m. – 1:00 p.m. EST

The Yale Center for Customer Insights  is excited to announce its inaugural session of the Learning from Leaders webinar series.  The series will feature leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights  and will be open to the general public.  Registration is required. 

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by [Raja Rajamannar]Our inaugural speaker for the LFL Series will be Raja Rajamannar, Chief Marketing & Communications Officer of MasterCard.  A respected marketing veteran at the helm of one of the world’s most iconic brands,  Raja is responsible for building the MasterCard brand, driving business for MasterCard products and services, and advancing sustainable competitive differentiation for the company. Raja will be discussing his upcoming book,  Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, which has been heralded by marketing leaders as a “must-read” and “masterful guide to navigating marketing’s biggest disruption yet.”  

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Raja Rajamannar

Chief Marketing and Communications Officer, Mastercard

Raja Rajamannar is the Chief Marketing & Communications Officer of MasterCard. He is also the President of its Healthcare division. He is responsible for building the MasterCard brand, driving business for MasterCard products and services and...

Raja Rajamannar is the Chief Marketing & Communications Officer of MasterCard. He is also the President of its Healthcare division. He is responsible for building the MasterCard brand, driving business for MasterCard products and services and advancing sustainable competitive differentiation for the company. He also serves on the Board of Directors of PPL Corporation, a Fortune 500 power generation and utilities company, and on the board of the Ad Council. Prior to his role at MasterCard, Raja served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Raja also served as Chief Executive, International and Chief Innovation & Marketing Officer at Humana for a period of three years. Earlier, Raja was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, where he was responsible for transforming the credit card business model and strategies. Raja served as Chairman and CEO, Diners Club North America from 2004 to 2006. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region and head of all consumer asset products for Western Europe. Prior to Citigroup, Raja spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India. Raja has a Master of Business Administration degree from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He also holds a patent in the consumer packaged goods space. Raja is married and has two sons