Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

A Conversation with Michiel Bakker

Colloquium on Marketing Leadership

March 25, 2021, 12:00 p.m. – 12:40 p.m. EDT

How does Google address the behavioral science challenges of delivering  appealing, yet nutritious offerings to their incredibly diverse—and discerning global workforce?  Google’s Vice President of Global Workplace Services Programs, Michiel Bakker, will join the Colloquium on Marketing leadership program  to share his expertise and insights on optimizing for a world-renowned consumer experience for Google employees utilizing behavioral science and strategic partnerships.

The talk will be held on March 25 at 12:00pm ET.  This event is open to Yale students and alumni and registraton is required. 

An optional pre-read for this event is “How Google Optimized Healthy Office Snacks,” found here.

Event tags

Speakers

Michiel Bakker

Michiel Bakker

Vice President, Global Workplace Services Programs at Google

As the Vice President of Global Programs for Real Estate & Workplace Services, Bakker leads Google’s renowned workplace programs and services such as food, transportation, events, guest services, sustainability, placemaking as well as fitness,...

As the Vice President of Global Programs for Real Estate & Workplace Services, Bakker leads Google’s renowned workplace programs and services such as food, transportation, events, guest services, sustainability, placemaking as well as fitness, massage and well-being. Bakker is focused on providing integrated offerings and experiences that enable Google to thrive. He is also focused on supporting the growth and future of Google through the scaling of these programs, ongoing innovation and partnerships. Bakker continues to be very involved in the ever-evolving and growing intersection of food, health, and sustainability through various roles and organizations around the world such as the World Business Council for Sustainable Development Food and Nature Board, the EAT Forum Advisory Board,, the Yale School of Management Center for Customer Insights' Advisory Board and the Culinary Institute of America’s Menus of Change Business Leadership Council. Bakker holds a Bachelor of Business Administration degree from the Hotel Management School Maastricht (The Netherlands), an MBA from the University of Bradford (United Kingdom), a Master’s of Hospitality Administration degree from the University of Nevada (USA) and a Master’s degree in Real Estate and Construction Management from the University of Denver (USA).