Join the ANA Educational Foundation (AEF) and the Yale Center for Customer Insights on February 26 as the top minds in brand purpose and stewardship share insights for driving meaningful growth in this virtual half-day conference. With the advent of the COVID-19 pandemic, social justice movement and economic downturn, there has never been a more critical time to expand your purpose-driven strategies to consider a wide range of stakeholders across every level of business. Speakers from the Technology and CPG industries will discuss the latest challenges and opportunities in aligning a company’s brand purpose with strategic initiatives for business growth, exploring recent examples from the new era of multi-stakeholder capitalism. The conference welcomes professional marketers as well as members of the Yale University community to hear best practices and gain actionable insights at this live event. You must be a current Yale University student or Alumni to attend this event. Please email emily.ludington@yale.edu to learn more.