A Conversation with Michael Sherman, Royal Bank of Canada
Colloquium on Marketing Leadership
Wednesday, Oct 23 2019 at 11:45 am - 12:45 pm EDT
Michael Sherman is Head of Behavioural Economics at Royal Bank of Canada. He is a behavioral science expert and leads the bank’s client experience design and insights groups. In his talk, Michael will discuss the practical application of insights in the data-driven banking industry using current industry case-studies related to his work at RBC. Additionally, he will discuss how behavioral science can help improve the banking experience.
Lunch will be served; advanced registration required.