Yale SOM Alumni are invited to a talk and reception with Yale SOM Deputy Dean David Bach on Thursday, February 15th titled, "We Need a New Playbook: Why Business is Increasingly Political and What it Means for Leaders." From immigration to the environment, race relations or global trade, CEOs across a broad range of industries find themselves confronted with political issues that their predecessors rarely ever touched. What explains the growing expectation for CEOs to weigh in on pressing political issues that are frequently not central to their business? Four major factors appear to be at play: the urgency of global big issues that cannot be addressed without business leadership; the rise of social media; the growing importance of millennial employees and customers; and, exacerbating the effects of the previous three, the shift to lifestyle branding among leading companies. The new environment calls for a new playbook, one in which corporate political activism is much more about civic engagement and impact than lobbying and campaign contributions. Attendees will have the opportunity to network with Deputy Dean David Bach, as well as Director of Alumni Engagement Courtney Lightfoot and fellow alumni over the course of the evening. Appetizers and drinks will be served. We hope that you’ll join us. When: February 15, 2018, 6:30 - 8:30pm Location: Pipeline, 1101 Brickell Avenue, 8th Floor, South Tower, Miami, Florida 33131 Price: free event – valet parking will also be available free of charge for all guests