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No matter who you are and what your goals may be, mastering the tools of influence and persuasion will help you achieve greater success and happiness. Combining research from marketing and psychology with applications from business and the social sector, this master class will teach you to connect more authentically, communicate persuasively, employ principles of motivation, and better understand how people make decisions. As you discover and develop your own style of influence, you will also learn how to influence behavior by shaping the contexts and environments in which decisions are made.