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How an issue is framed critically influences public response and outcomes. Issue frames do not arise by chance; they are the conscious products of key stakeholders. During this workshop, Senior Associate Dean and Professor David Bach will provide nonmarket managers and public relations specialists with in-depth analyses of effective issue framing, shedding light on core principles for strategically shaping dialog on critical issues.

This half-day program is designed for professionals who are involved or interested in the fields of Marketing, Public Relations, Government Relations, Risk Management, Content Development or Communications.

When: January 12, 2017, 1:30pm–5:00pm Where: Yale Center Beijing, 36th Floor, Tower B, IFC, 8 Jianguomenwai Avenue, Beijing

Speakers

  • David Bach

    Senior Associate Dean for Executive MBA and Global Programs and Professor in the Practice of Management

    David Bach is Senior Associate Dean for Executive MBA and Global Programs and Professor in the Practice of Management at the Yale School of Management. An expert in political economy, his research and teaching focus on business-government relations, nonmarket (political, social, cultural) strategy, and globalmarket regulation. At Yale SOM, he teaches a core MBA course on State & Society as well as an elective course on Nonmarket Strategy.