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2015 China India Insights Conference

Thursday, Sep 17 2015 at 6:00 pm - Saturday, Sep 19 2015 at 1:00 pm EDT

601 Lexington Avenue
New York, NY 10022
United States

The China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management and the Customer Information Management Center of Cheung Kong Graduate School of Business (CKGSB) are co-organizing the seventh annual China India Insights conference on September 17-19, 2015.  The conference will be held at CKGSB’s New York office.

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.  All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints.

The conference will begin with a panel discussion on New E-Commerce Trends in China & India followed by a reception on Thursday evening, September 17; it will end early afternoon on Saturday, September 19, 2015. There will be a celebratory dinner on Friday evening.



China India Insights Program at the Yale School of Management

Customer Information Management Center at Cheung Kong Graduate School of Business

Lead Sponsor

China India Insights Program at the Yale School of Management

Customer Information Management Center at Cheung Kong Graduate School of Business

Sheth Foundation



Welcome Letter to Registered Attendees 

Additional Information

  • Hotel Accommodations

    There is a limited number of rooms remaining in our hotel block at the Renaissance 57 hotel at $339/night. To reserve your room in our block, email Lindsey Kozak (

  • Ticket Information

    Conference Costs:
    Academics - $295
    Non-academics - $495


  • Conference Events

    • Presenting author is listed in bold.
     “Do Credit Constraints Limit Entrepreneurship? Heterogeneity in the Returns to Microfinance”
    Abhijit Banerjee, Emily Breza (Columbia Business School), Esther Duflo, Cynthia Kinnan
     “Too Tired to Innovate: How Slack Drives Innovation Adoption in Household Enterprises”
    Thomas Zhang, Rajesh Chandy (London Business School), Om Narasimhan
    Mobile Money in Tanzania”
    Nicholas Economides, Przemek Jeziorski (Haas School of Business, UC Berkeley)
    Long Term Effects of "Prosperity in Youth" on Consumption: Evidence from China”
    K. Sudhir, Ishani Tewari (Yale School of Management)
     “Are Gender Differences in Performance Innate or Socially Mediated?”
    Florence Kondylis (World Bank), Ariel Ben Yishay, Maria Jones, Mushfiq Mobarak
     “The Economics of Death Ceilings”
    Raymond Fisman (Boston University), Yongxiang Wang
    A Model of Unorganized and Organized Retailing in Emerging Markets”
    Kinshuk Jerath (Columbia Business School), S. Sajeesh, Z. John Zhang
     “Dynamics of the Subnational Regional Effect: Evidence from China”
    Haibing Shu, V. Brian Viard (CKGSB)
     “Information Asymmetry, Manufacturer-Retailer Contracts, and Two-Sided Entry”
    Tat Chan (Olin Business School, Washington Univ. in St. Louis), Alvin Murphy, Li Wang
    Channel Construction in Emerging Markets”
    Tinglong Dai (Johns Hopkins Carey Business School), Jian Ni
    Consumer Choice in On-Demand Entertainment: The Effects of Previews”
    Zhen Chen (University of Missouri), Yong Liu, Madhu Viswanathan, Hongtao Pan
    Follow the diaspora: The Globalization of Service Firms”
    Kamal Sharma (IIM, Ahmedebad), Harsh Dadhich
    I Came, I Saw, I… Adapted: An Empirical Study of Chinese Business Expansion in the United States”
    Ji Li (Rutgers University School of Law)
     “Discretionary Charges as Firm Output Distortions: Evidence from China”
    Yu Liu (Fudan University)
    Trajectory-Based Mobile Advertising”
    Anindya Ghose (NYU Stern), Beibei Li, Siyuan Liu
    Geo-Conquesting Mobile Coupons and Strategic Interactions”
    Nathan Fong, JP Dube, Xueming Luo (Fox Business School, Temple University), Zheng Fang
    Luck and the Endowment Effect: A Context of Application of the "Possession-self Link"”
    Yan Meng, Ana Valenzuela (Zicklin School of Business, Baruch College)
    Let Us Keep the Matter Private: Privacy Issues in E-Commerce: A Comparative Study of India and the United States”
    Khadija Vakeel (IIM, Indore)
    An Investigation of International Joint Venture Dissolutions in a Developed-Emerging Market Joint Venture Context- Insights from India”
    Kiran Pedada (Texas Tech University), Mayukh Dass
    When does the future begin? Identity congruence mediates the effects temporal cues on saving and sustainability”
    Daphna Oyserman (University of Southern California)
    "Triggering Tribal Patterns:  A Dynamic Model of Cultural Influences" 
    Michael Morris (Columbia Business School)
    Social Media as an Advertising Tool: Evidence from a Natural Experiment”
    Stephan Seiler (Stanford GSB), Song Yao, Wenbo Wang
    Competition in Corruptible Markets”
    Shubhranshu Singh (Carey Business School, UC Berkeley)
    Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools on E-Commerce Platforms”
    Botao Yang (USC Marshall School of Business), Sha Yang, Shantanu Dutta
    New Product Development Partnerships in Emerging Markets: Drivers of Firm Value”
    Nicole Hanson, Venky Shankar (Mays Business School, Texas A&M)
    Great and Small Walls of China: Distance & Chinese E-Commerce”
    Liang Chen, Garrett Johnson (Simon Business School, Univ. of Rochester), Yao Luo
    Understanding Rural Haats in Subsistence Economies: Case Studies from Northern India”
    Satyam (IIM, Lucknow), Rajesh K. Aithal
    Do You See What I see? Body Image Perceptions of Educated Hindu Men and Women in India”
    Anurag Hingorani (University of Technology, Sydney), Lynne Freeman, Rajnish Jain
    A Qualitative Exploration of Chinese Consumers Gift Disposition Behaviours and Perceptions on Re-Gifting”
    Maddie Judge (University of Melbourne), Angela Paladino
  • Conference Agenda