Yale SOMAA 2015 Annual Meeting

All Yale School of Management alumni are invited to attend the 2015 SOMAA Annual Meeting on Friday, April 17. Dinner and drinks will be provided with the presentation of the Volunteer Service Award and an update from the SOMAA. David Bach, Senior Associate Dean for Executive MBA and Global Programs & Senior Lecturer at Yale SOM will also be in attendance and presenting on "Frame or Get Framed." Take a look at the news and you find examples of issue framing: "A living wage." "Clean coal technology." "Music piracy." "Energy independence." "Tax relief." Political strategists carefully select words that shape the way we perceive of an issue, thereby influencing our opinions, beliefs, and interests. Deliberate issue framing, however, also shapes the political arena in which an issue unfolds, who has a stake in the issue, and how its evolution can be influenced. This is why companies, nonprofits and other organizations wishing to shape political dynamics should try to proactively frame issues in ways that are advantageous to them – otherwise they risk issues getting framed by their political opponents instead. The session will elucidate the importance of issue framing for (corporate) political strategy and identify factors associated with framing success. Where: President's Room, Woolsey Hall, 500 College Street, New Haven, CT When: April 17, 5:30-9pm Register: http://event-reg.som.yale.edu/signup/2015-SOMAA-AM Schedule: 5:30-6:30pm: Reception with students, faculty, and alumni 6:30-9:00pm: Dinner and Annual Meeting

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  500 College Street New Haven, Connecticut