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The YCL Speaker Series, in conjunction with the Yale School of Management, is pleased to invite you to an evening with Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and Director of The Center for Customer Insights, Yale School of Management. Event: Speaker Series: Ravi Dhar -- "Consumer Insights and Advances from Behavioural Economics" Date: 26 Nov 2014 6:30 PM to 8:00 PM Location: East India Club, 16 St James's Square, London SW1Y 4LH Bookings/more info: Click here to register for this event. About the Speaker: Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy, and he is a leader in bringing psychological insights to the study of consumer decision-making. His research focuses on using psychological principles, such as limited self-control and cognitive limitations in processing information, to investigate fundamental aspects about the formation of consumer preferences and goals, in order to understand consumer behavior in the marketplace.. About the Event: In contrast to spending hundreds of millions of dollars on advertising to entreat people to buy their products, this talk will rely on principles of behavioural economics to discuss the structure of the shopping environment and design of marketplace interventions in ways that maximize consumer response. In this talk, Ravi will discuss Yale's framework built on recent advances in behavioural economics to understand how consumers make choices and apply these theories inside the store. The talk will also discuss how shopper marketing should consider consumer trip goals and choice drivers to impact purchase. The Yale Club of London and School of Management welcome members of the London Clubs of LSE, HEC, Insead, and alumni of all schools who are members of the Global Network for Advanced Management. Please note: The East India Club has a strict dress code (details on the YCL website). Click here to book this event now! Cost: £15 All YCL Members; £15 YCL Extended Network (Non-Yale Affiliates)

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