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You are invited to an evening talk and discussion with Yale SOM Professor of Marketing, Nathan Novemsky. Prof Novemsky will talk about Decision-Making in Complex Situations THE SPEAKER: Professor Nathan Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in Yale's Department of Psychology. His is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He teaches Problem Framing, a course unique to the Yale School of Management. This course teaches managers how to give structure to unstructured situations in a way that maximizes their chances of making good long-term decisions. It also teaches them about how to avoid the pitfalls characteristic of behavioral economics by understanding how natural psychological tendencies can derail optimal decision-making. He is also an active member of the Yale Center for Customer Insights. As part of the Center, he actively partners with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature.

Additional Information

  • Contact

    Georg Hager `04 georg.hager@h-group.eu
  • Location

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