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Reception with Yale SOM Professor Ravi Dhar in Mumbai

February 5, 2013, 12:00 am–2:00 am EST

Please join Yale SOM Professor of Management and Marketing & Director of the Center for Customer Insights Ravi Dhar for an informal reception at the Taj Hotel's Starboard Bar. Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy and a leader in bringing psychological insights to the study of consumer decision-making. His research focuses on using psychological principles, such as limited self-control and ability to process information, to investigate fundamental aspects about the formation of consumer preferences in order to understand consumer behavior in the marketplace. Over the years, he has addressed questions such as the following: how do consumers choose as the number of options multiply? How do people make tradeoffs between what's fun and what's practical? Can engaging in a selfless act lead to more selfish choices? Does making an initial purchase have an impact on their willingness to spend on additional purchase? His other research focuses on understanding consumer motivation to pursue their goals in various situations as well managing the simultaneous pursuit of multiple goals. In real-life situations, people hold several different, even conflicting goals that they intend to accomplish and his research explores the regulation of multiple goals in multiple goal systems. His work has been mentioned in Business Week, the New York Times, the Financial Times, the Wall Street Journal, the Economist, USA Today, and other popular media. When: February 4, 7-9pm Where: The Taj Mahal Palace, Mumbai Apollo Bunder Mumbai - 400 001 Maharashtra, India Register: http://event-reg.som.yale.edu/signup/Ravi-Dhar-Mumbai

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