At the Yale Center for Customer Insights, the most innovative and successful companies collaborate with the world’s leading academics to explore and understand the evolving dynamics of consumer behavior.
We apply cutting edge thinking in behavioral science to generate actionable insights about the true drivers of behavior in order to drive competitive advantage.
Two-way knowledge sharing between industry and faculty is central to forging new thinking on customers. Our distinguished faculty fellows begin every partnership with due diligence to expose faculty to your organizational practices and to familiarize your leadership team with foundational behavioral science principles. This collaboration helps to identify gaps in learning and helps both sides identify the areas of greatest promise for the partnership.
Core to our interests is a focus on experimentation.
View a sample partnership approach here.
