- What if the problem isn’t what you don’t know —but what you think you do?
By looking at behavior differently, we help leaders unlock ideas hiding in plain sight.
At the Yale Center for Customer Insights, the most innovative and successful companies collaborate with the world’s leading academics to explore and understand the evolving dynamics of consumer behavior.
The advantage of a world-class research center grounded in academic rigor and attuned to business realities is unmatched. Seeing differently means applying behavioral insights in deeper, more transformative ways—pushing marketing and strategy outside convention to reveal new pathways for growth.
At YCCI, we apply a deep expertise of behavioral science—well beyond basic System 1 nudges—to help leaders rethink marketing and insights from innovation to shifting technologies. Every approach demands to be pressure-tested, and that’s where we excel.
View a sample partnership approach here.
Framing Brand Value
How does a global CPG company understand and use their consumers’ unstated beliefs and motivations to frame the value of returnable/recyclable containers in markets across Latin America?
Growing a Brand
How does a major bank enhance mental saliency and stand out in the moments that matter in order to drive the growth of mobile banking transactions?
Driving Innovation
How does a national beer brand examine brand stretch opportunities and innovate outside their core products to align with changing consumer preferences?
Framing Price and Premiumization
How does a global consumer goods company use behavioral insights such as counterfactual thinking, cross-category comparisons and shifting reference points to frame the value and price of its seasonal and premium products?
Changing Habits
How can a leading technology company use behavioral insights to overcome inertia and change the food consumption habits of thousands of employees to promote healthy choices?
Understanding the Digital Consumer Journey
How does a global media company untangle the subtlety within the digital journey to understand how young audiences are consuming new forms of content online via mobile devices?
Increasing Category Consumption
How does a global financial services firm help consumers form new habits to increase the use of its credit cards for certain types of transactions?