Detailed Job Listing:
JOB FAMILY: MANAGERIAL AND PROFESSIONAL
STARS Requisition: 93960BR
University Job Title: Assistant Director
Department Job Title: Assistant Director for Alumni Communications and Marketing
Grade: 22
Work Model: Hybrid
Position Focus:
The Assistant Director for Alumni Communications and Marketing at the Yale School of Management (SOM) engages alumni audiences through written and digital communications, manages print production, supports marketing efforts, maintains the website, leads special projects, and analyzes alumni communications data. Reports to the Director of Alumni Communications and Marketing.
Essential Duties:
Content Creation
- Create written content for Development and Alumni Relations (DAR) team, including but not limited to writing copy for the alumni website, alumni event pages, alumni marketing campaigns, social media, and print pieces.
- Proofread and draft written copy for digital assets (e.g., website, blogs, social media, email, event marketing) and print materials.
- Draft stories, features, profiles, and blurbs that capture and communicate the distinguished contributions of Yale SOM alumni for the Yale SOM alumni newsletter, alumni website, and elsewhere.
- Ensure that branding and messaging across communication channels is clear, concise, consistent and reflects the school’s messaging, brand voice, and visual brand identity.
Marketing
- Support the DAR team in building a cohesive marketing strategy for promotion of alumni events, programs, and initiatives including creating event pages and registration links and monitoring registration.
Digital Management
- Serve as co-editor of the alumni website. Assist in designing, editing, and developing content. Identify, evaluate, and solve website problems internally and with assistance of the Yale SOM Information Technology and Communications groups.
- Manage SOM Connect/Hivebrite platform: including reporting on any bugs/issues, liaising with IT for maintenance/upgrades, and working to improve communications and processes.
Design & Production
- Provide input and design insights on DAR design projects.
- Manage the production of all print/graphic design projects for AR and Development.
- Assist with all print graphic design projects for DAR.
- Serve as project coordinator for annual honor roll/philanthropy report.
Data & Analysis
- Interpret data from alumni demographic information, along with data from alumni behavioral trends, to inform communications strategy to increase effectiveness of the development and alumni relations communications team.
- Track metrics for alumni emails and analyze data to improve communications effectiveness
Other
- Participate in and staff SOM AR activities such as in-person or virtual alumni events including but not limited to reunions, webinars, small group discussions, and networking events, including evenings and weekends as necessary.
- Support the Director of Alumni Communications and Marketing with talking points and briefing materials related to events and project status updates.
- Assist with running queries and exporting reports on HOPPER that pertain to alumni activity related to the school or job/industry inquiries.
Required Education & Experience:
Bachelor’s Degree in a related field and three years of experience or equivalent combination of education and related experience.
Required Skills & Abilities:
- Strong written communication skills with the ability to communicate complex ideas and concepts, clearly, concretely, and effectively for various audiences. Writing sample required at interview.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Ability to prioritize and manage multiple tasks in a fast-paced and goal-oriented environment. Ability to handle crises as well as a wide range of short- and long-term management issues.
- Strong creative skills and ability to market programs to alumni.
- Strong computer and analytical skills, including ability to work with advanced MS Office, complex databases, and spreadsheets.
- Customer service excellence and excellent skills in working with a variety of alumni groups and volunteers. Ability to represent the school well in working collegially with peers and colleagues within and outside the University.
- Superior interpersonal skills. A team player that works well with other members of the staff. A leader with a positive and can-do attitude that supports the mission of the school.
- Proven experience with graphic editing software, e.g., Photoshop, Illustrator, and/or InDesign, or equivalent.
- Proven commitment to diversity and inclusion, equity, and excellence.
- Willing to travel on an as needed basis to regional events.
Preferred:
Bachelor’s degree. Related work experience in communications, marketing, social media, and/or content creation. Experience with Drupal, HTML, Canva, and other similar communications, design, web, and marketing tools.
Competencies:
- Customer Service Focus – Listening carefully to and understanding customers’ needs and proactively responding to those needs in a consistent and timely manner.
- Teamwork/Communication – Working cooperatively to achieve common goals. Support cooperation, collaboration and the sharing of information.
- Product Excellence – Provide the best quality product available and continuously upgrade standards to maintain quality.
- Leadership – Provide direction and motivation to others through communication, modeling appropriate behavior, optimism and high achievement
- Innovative – Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
- Strategic Thinking – Recognize opportunities, identify critical, high pay-off activities and prioritize them to attain goals.