Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Conferences and Events

Yale Customer Insights Conference

Cutting-edge academic researchers and business practitioners from around the world collaborate on research into consumer choices, marketing strategy, brand performance and product innovation.

Conferences: 2019 |2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

China India Insights Conference

This is an academic conference highlighting research on consumption and investment behavior in China, India and other emerging markets.

Conferences2018 | 2017 | 2016 | 2015 |  2014 | 2013 | 2012 | 2011

Nov 15

ANA Digital Marketing Conference at Yale

November 15, 2019, 8:00 a.m. – 3:00 p.m. EST

Join the ANA Educational Foundation (AEF) and the Yale Center for Customer Insights at Yale University on November 15, 2019 to hear from the top minds in digital marketing. Speakers will discuss the latest challenges and opportunities presented by breakthroughs in mobile advertising, martech,...

Event details for “ANA Digital Marketing Conference at Yale”

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Oct 23

A Conversation with Michael Sherman, Royal Bank of Canada

October 23, 2019, 11:45 a.m. – 12:45 p.m. EDT

Michael Sherman is Head of Behavioural Economics at Royal Bank of Canada. He is a behavioral science expert and leads the bank’s client experience design and insights groups. In his talk, Michael will discuss the practical application of insights in the data-driven banking industry using...

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Oct 21

A Conversation with Donna Tuths, Cognizant Interactive

October 21, 2019, 11:45 a.m. – 12:45 p.m. EDT

 Designing a top-tier consumer experience is increasingly becoming a key source of value in the digital age. According to Walker Insights, consumers are willing to pay more for a great experience, and by 2020 experience is expected to overtake even price and product as a key brand...

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Mar 5

A Conversation with Lisa Caputo and Jon Iwata

March 5, 2019, 11:45 a.m. – 12:45 p.m. EST

Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer at The Travelers Companies where she leads marketing, communications, customer experience, research and digital media.  Lisa will be joined on stage by Executive-in-Residence Jon Iwata, former Chief Brand...

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Feb 14

A Conversation with Seth Farbman, Executive in Residence

February 14, 2019, 11:45 a.m. – 12:45 p.m. EST

Seth Farbman, Executive-in-Residence at Yale SOM and former Chief Marketing Officer at Spotify, is a veteran marketer with over 20 years of marketing and brand management experience. In his talk, he will discuss the challenges facing CMOs as brands take a more active stance on issues facing...

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Nov 7

Colloquium on Marketing Leadership

November 7, 2018, 11:45 a.m. – 12:45 p.m. EST

Christine Barton, LAW  ‘99, Partner and Managing Director at the Boston Consulting Group, Inc. and her colleague Mario Simon, PhD ‘00, Global Topic Leader, Customer Engagement, will discuss current trends and  challenges facing consumer facing categories such as CPG, F&B, alcoholic beverage,...

Event details for “A Conversation with Christine Barton and Mario Simon, of Boston Consulting Group”

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