The Illusion of Multitasking
Our brains are wired to exert more focus and attention to complex tasks. But new research demonstrates that merely the perception of increased complexity is enough to trigger our brains to work harder.
A Recommendation on Recommendations
Online consumers are inundated not only with choice, but also with recommendations. According to new research, without careful curation these recommendations can actually lower the likelihood of a purchase.
6 Takeaways from the 2018 Yale Customer Insights Conference
Translating your Discovery Project Experience into Practice: An Interview with Alumni Fellow Rachel Clark
Rachel Clark is a YCCI Alumni Fellow currently working as an Associate Brand Manager at Pepperidge Farm.
When Chance is Better Than Choice
Some consumers feel “trapped in a moral dilemma” when asked if they would like to give to a good cause. The solution? Take the choice out of their hands.
Valuable Mistakes
In the right context, consumers prefer something made by mistake to something made intentionally—even if that mistake negatively affects a product’s quality.
Turning Internship Into Offer
How to Make the Most of Your Summer Internship in Brand Management
