Insights Blog

When people talk about the economic impact of Uber and Lyft, they often talk about taxis and public transportation. But what about ridesharing’s far deeper and broader implications for the labor force as a whole?

Vanessa Vachon, Global Head of Insights & Analytics for Sanofi Consumer Healthcare, joined the most recent meeting of the Yale-Ipsos Think Tank to share her work to enhance and embed the use of behavioral science within her organization.

Despite the conventional wisdom, a consistent message is not always the most persuasive message—a reassuring insight in the time of COVID-19.

When we’re stressed, we instinctively turn to what we know for relief. What if this instinct does more harm than good?

Vast amounts of potentially useful information about consumer opinions is captured in written reviews, but this unstructured data goes largely unanalyzed. A new study co-authored by Yale SOM’s K.

Old ways of measuring the value of effective customer service systematically underestimate the power of a positive interaction between customer and representative.

Finding a consumer’s willingness to pay has historically depended on the ability to adjust prices. A new approach makes this unnecessary—and opens tremendous opportunity in the world of subscription services.