The Benefits of Privacy
In May of 2018, the European Union enacted the world’s strictest data privacy law: the General Data Protection Regulation. A new analysis demonstrates how, by and large, everybody—consumers, firms, society—wins as a result.
Winning Consumers at the Mailbox: How Brands Can Create Unforgettable Delivery Experiences
How We Buy When Time Is Short
An experiment with vending machines on train platforms demonstrates the way in which time pressure affects our decision-making—and how marketers and data scientists might use this to their advantage.
Elevating Insights - The Power to Shape our Future
Stan Sthanunathan, the Executive Vice President of Consumer and Market Insights for Unilever, joined a recent meeting of the Yale-Ipsos Think Tank to share his expertise leading the insights function for Fortune 200 companies.
Holiday Shopping in November?
Insights into Consumer Buying Behavior that Can Make Your Cyber Monday Deals More Appealing All Season Long
The Rideshare Effect
When people talk about the economic impact of Uber and Lyft, they often talk about taxis and public transportation. But what about ridesharing’s far deeper and broader implications for the labor force as a whole?