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Shopping mall retail space brick and mortar with Gen Z

Reviving Retail: How to Make Malls 'Lowkey' Cool Again

Shopping malls, once a hub of social activity, have been all but abandoned by younger shoppers in recent decades. But a recent study by the Yale Center for Customer Insights suggests a deeper understanding of what motivates consumers that can help malls regain their popularity with young shoppers craving meaningful in-person experiences.