When a Small Difference Tips the Sale: The Lopsided Logic of Product Comparisons June 09, 2026 Center for Customer Insights Marketing That Works “Between the Ears”: Sandeep Dayal (SOM ’89) Colloquium on Marketing Leadership June 08, 2026 Center for Customer Insights What the World’s Most Famous “Thinking Test” Actually Measures May 13, 2026 Center for Customer Insights Beyond the Big Game: Why Some Ads Stick February 16, 2026 Center for Customer Insights Building Brands, Dot by Dot: Todd Kaplan (SOM '06) on the Art of Marketing December 18, 2025 Center for Customer Insights Claire Burns (SOM ’96) Colloquium on Marketing Leadership November 05, 2025 Center for Customer Insights Internship Spotlight: Sophia Li ’26, Danone October 03, 2025 Internship Spotlight Internship Spotlight: Aashima Dhingra ’26, Boston Consulting Group September 25, 2025 MBA Antonio Lucio on the Future of Marketing Leadership July 31, 2025 Center for Customer Insights YCCI’s 2025 Summer Reading List July 23, 2025 Center for Customer Insights Internship Spotlight: Nina Chung ’26, Procter & Gamble July 09, 2025 Internship Spotlight Video: Gaining Hands-On Marketing Experience Through Discovery Projects June 30, 2025 Center for Customer Insights From Insights to Action: Three Strategic Imperatives from YCCI’s 2025 InsightsOn Conference June 06, 2025 Center for Customer Insights Colloquium on Marketing Leadership: Lessons from Sid Ratna May 27, 2025 Center for Customer Insights Can Food Delivery Apps Break into Retail through Special Occasions? April 10, 2025 Center for Customer Insights
When a Small Difference Tips the Sale: The Lopsided Logic of Product Comparisons June 09, 2026 Center for Customer Insights
Marketing That Works “Between the Ears”: Sandeep Dayal (SOM ’89) Colloquium on Marketing Leadership June 08, 2026 Center for Customer Insights
What the World’s Most Famous “Thinking Test” Actually Measures May 13, 2026 Center for Customer Insights
Building Brands, Dot by Dot: Todd Kaplan (SOM '06) on the Art of Marketing December 18, 2025 Center for Customer Insights
Claire Burns (SOM ’96) Colloquium on Marketing Leadership November 05, 2025 Center for Customer Insights
Video: Gaining Hands-On Marketing Experience Through Discovery Projects June 30, 2025 Center for Customer Insights
From Insights to Action: Three Strategic Imperatives from YCCI’s 2025 InsightsOn Conference June 06, 2025 Center for Customer Insights
Can Food Delivery Apps Break into Retail through Special Occasions? April 10, 2025 Center for Customer Insights
