2026 InsightsOn Conference
presented by Yale Center for Customer Insights
Thursday, May 7 - Friday, May 8 2026
Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States
For group rates please email ycci@som.yale.edu.
At InsightsOn 2026, we’re bringing together the brightest minds in marketing, insights, and academia to tackle the industry's biggest challenges.
2026 Themes
- 🔹Beyond Efficiencies: AI for Effectiveness and Brand Advantage
- 🔹Winning Attention, Earning Memory: How Brands Cut Through and Stick
- 🔹From Personalization to Connection: Building Meaningful, Human-Centered Engagement
Featured Speakers
Pricing
Group rates available, email ycci@som.yale.edu for more info.
Academic Speakers
Melanie Brucks
Assistant Professor of Marketing, Columbia University
Hortense Fong
Assistant Professor of Business, Columbia University
Zhenling Jiang
Assistant Professor of Marketing, Wharton School of Business
Aliya Korganbekova
Assistant Professor of Business Administration, Harvard Business School
Ted Matherly
Assistant Professor of Marketing, University of Oklahoma
Julia Minson
Professor of Public Policy, Harvard Kennedy School
Tong Wang
Assistant Professor of Marketing, Yale School of Management
Zhe Zhang
Assistant Professor of Marketing, Western University
Agenda
The agenda is available here.
Hotel
We have reserved room blocks at the following hotels. Please call and reference “YCCI InsightsOn Conference.”
The Study at Yale
1157 Chapel Street
New Haven, CT 06511
(203) 503-3900
Omni New Haven Hotel at Yale
155 Temple Street
New Haven, CT 06510
(203) 772-6664
Directions & Parking
Directions
Please see resources here for planning a visit to Yale School of Management, including directions.
Parking
Complimentary parking for the InsightsOn Conference has been arranged for Thursday, May 7 and Friday, May 8. Instructions are below.
Prospect/Sachem Garage
Visitors please use code 10766# to enter and exit the garage. Please do not forget to enter the # sign after the numeric code. You will need to enter this code again when exiting the garage.
Prospect/Sachem garage is a 5-minute walk to Yale School of Management Evans Hall, where the Conference is held. Directions to the garage are here.
Sponsors
