YCCI’s 2025 Summer Reading List
At the Yale Center for Customer Insights, we see summer as a time for fresh perspectives. Whether we’re traveling abroad to connect with colleagues across disciplines or taking a step back from academic papers and research, we’re always eager to widen the lens with a good book. So, we’re sharing our current summer reading list, featuring picks from our faculty and staff.
Treeny Ahmed
Executive Director of Programs & Lecturer in the Practice of Management
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Daniel Blanchard
Senior Associate Director, Center for Customer Insights
John Adams
Daylian Cain
Senior Lecturer in Negotiations, Leadership, and Ethics
Decisive: How to make better decisions
Zoe Chance
Senior Lecturer in Management
The Mountain in the Sea
Soheil Ghili
Associate Professor of Marketing
7 Powers: The Foundations of Business Strategy
Janie Hulton
Senior Administrative Assistant
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About
Jennie Liu
Executive Director, Center for Customer Insights; Lecturer in the Practice of Management
Outlive
Nathan Novemsky
Professor of Marketing, Yale School of Management; Professor of Psychology in the Department of Psychology, Yale University
The Undoing Project
K. Sudhir
James L. Frank Professor of Private Enterprise and Management, Professor of Marketing, and Director, China India Consumer Insights Program
The Covenant of Water
