To Increase Vaccination Rates, Think Like a Marketer
Despite the staggering damages wrought by COVID-19, a significant portion of healthcare workers appear reluctant to get vaccinated. The big question is why. Approaching this question like a marketer could prove fruitful.
Curating Digital Experiences: Using Behavioral Science to Inform Strategies for Engaging Museum Visitors Online
The Overlooked Value of Mistakes in Consumer Ratings and Reviews
Shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake. So why aren’t marketers capitalizing on this?
The Benefits of Privacy
In May of 2018, the European Union enacted the world’s strictest data privacy law: the General Data Protection Regulation. A new analysis demonstrates how, by and large, everybody—consumers, firms, society—wins as a result.
Winning Consumers at the Mailbox: How Brands Can Create Unforgettable Delivery Experiences
How We Buy When Time Is Short
An experiment with vending machines on train platforms demonstrates the way in which time pressure affects our decision-making—and how marketers and data scientists might use this to their advantage.
Elevating Insights - The Power to Shape our Future
Stan Sthanunathan, the Executive Vice President of Consumer and Market Insights for Unilever, joined a recent meeting of the Yale-Ipsos Think Tank to share his expertise leading the insights function for Fortune 200 companies.
Holiday Shopping in November?
Insights into Consumer Buying Behavior that Can Make Your Cyber Monday Deals More Appealing All Season Long