![covid vaccine stock](/sites/default/files/styles/square_160/public/blog/image/iStock-1288583851.jpg.webp?itok=JSFdRhL3)
To Increase Vaccination Rates, Think Like a Marketer
Despite the staggering damages wrought by COVID-19, a significant portion of healthcare workers appear reluctant to get vaccinated. The big question is why. Approaching this question like a marketer could prove fruitful.
![Woman in mask admiring museum artwork](/sites/default/files/styles/square_160/public/blog/image/Museum%20Patron.jpg.webp?itok=TYR1dJUh)
Curating Digital Experiences: Using Behavioral Science to Inform Strategies for Engaging Museum Visitors Online
![cartoonized people in front of smart phone screen with depictions of online reviews](/sites/default/files/styles/square_160/public/blog/image/iStock-1184240728.jpg.webp?itok=-XzwyyhS)
The Overlooked Value of Mistakes in Consumer Ratings and Reviews
Shoppers are more likely to purchase a product after reading a review that describes making a prior purchase mistake. So why aren’t marketers capitalizing on this?
![depiction of virtual data lock with blue background](/sites/default/files/styles/square_160/public/blog/image/iStock-1173319475.jpg.webp?itok=T1q1UTp7)
The Benefits of Privacy
In May of 2018, the European Union enacted the world’s strictest data privacy law: the General Data Protection Regulation. A new analysis demonstrates how, by and large, everybody—consumers, firms, society—wins as a result.
![woman in yellow shirt opening a package with surprise](/sites/default/files/styles/square_160/public/blog/image/Packaging.jpg.webp?itok=oBr8IOCT)
Winning Consumers at the Mailbox: How Brands Can Create Unforgettable Delivery Experiences
![person's hand feeding currency into a vending machine](/sites/default/files/styles/square_160/public/blog/image/Vending%20Machine-1200.jpg.webp?itok=F7-9-7Nb)
How We Buy When Time Is Short
An experiment with vending machines on train platforms demonstrates the way in which time pressure affects our decision-making—and how marketers and data scientists might use this to their advantage.
![illustration of character checking output from computer with red pen](/sites/default/files/styles/square_160/public/blog/image/iStock-1143672593.jpg.webp?itok=GEtnbspO)
![Businessman holding abstract brain and icon tools](/sites/default/files/styles/square_160/public/blog/image/iStock-1051632706.jpg.webp?itok=40s4ROLB)
Elevating Insights - The Power to Shape our Future
Stan Sthanunathan, the Executive Vice President of Consumer and Market Insights for Unilever, joined a recent meeting of the Yale-Ipsos Think Tank to share his expertise leading the insights function for Fortune 200 companies.
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![neon computer that says cyber monday on a black background surrounded by neon decals that are representative of online shopping](/sites/default/files/styles/square_160/public/blog/image/cyber%20monday%20deals_0.jpg.webp?itok=V_zTvcg7)
Holiday Shopping in November?
Insights into Consumer Buying Behavior that Can Make Your Cyber Monday Deals More Appealing All Season Long