Insights Blog

In honor of National Read a Book Day, and the back to school season we’ve gathered a reading list from Yale SOM Marketing Faculty,  Executive Fellows and Center for Customer Insights staff.  Check out our current reads below!

Helena Heckschen ’23 shared her experiences from her internship with the National Basketball Association.

SOM Professor Barry Nalebuff brings together lessons learned from his experience negotiating the sale of his company and his theoretical approach to negotiations in his new book, Split the Pie: A Radical New Way to Negotiate

SOM Marketing lecturer Zoe Chance describes the basic tools that all marketers can harness to get people to say “yes,” from influencing internal stakeholders to making it easier for consumers to act on their intentions.

Harvard Law Professor Cass Sunstein speaks about his new book, 'Sludge: What Stops Us from Getting Things Done and What to Do About It.'

New research from Yale SOM Professor Jason Dana illuminates the importance of measuring not only actual trends, but believed trends. 

Chicago Booth Professor Ayelet Fishbach talks motivation.

Fearing rejection, people are often reluctant to pursue the things they want most—a better job offer, a first date.

Inside Yum! Brands’ intuition-based approach to building loyalty.

For marketers, tactics designed to engage each of the consumer’s five senses can be a powerful tool for unlocking deeper connection with the consumer.