The Yale Center for Customer Insights (YCCI) is excited to partner with PepsiCo on a new design and innovation competition that explores innovative new ways of motivating consumers to engage in healthier behaviors using a new digital app. Students from business schools across the country are invited to register and submit their ideas to YCCI.
The health and wellness trend has contributed to the development of over 300,000 mobile health apps globally, a number which has more than doubled with the increasing prevalence of smartphones. Research shows that around 60% of Americans have now downloaded one or more of these apps, with over 42% downloading 5 or more apps. However, close to half stop using the health apps that they downloaded and the majority fail to follow through with healthier habits, despite the recognition of the importance of health. PepsiCo is developing a new health app and is interested in driving not only uptake but most importantly ongoing engagement and interest with the app to help users achieve their health goals big or small.
Students have been asked to create a concept for a new mobile app that delivers a fun and engaging experience through a digital platform, the pursuit of which results in users engaging in healthier behavior. After academic and industry experts judge the initial abstract submissions, finalists will be selected to present virtually to PepsiCo executives for a chance to win the grand prize ($7,000).
Learn more about the competition here.