Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

PepsiCo Mobile App Challenge

A Design and Innovation Competition to Motivate Engagement in Healthy Behaviors via Digital App


woman running on path

The Yale Center for Customer Insights (YCCI) is excited to partner with PepsiCo on a new design and innovation competition that explores innovative new ways of motivating consumers to engage in healthier behaviors using a new digital app. Students from business schools across the country are invited to register and submit their ideas to YCCI.

After academic and industry experts judge the initial abstract submissions, finalists will be selected to present virtually to PepsiCo executives for a chance to win the grand prize ($7,000).

The health and wellness trend has contributed to the development of over 300,000 mobile health apps globally, a number which has more than doubled with the increasing prevalence of smartphones.  Research shows that around 60% of Americans have now downloaded one or more of these apps, with over 42% downloading 5 or more apps

However, close to half stop using the health apps that they downloaded and the majority fail to follow through with healthier habits, despite the recognition of the importance of health.

PepsiCo is developing a new health app and is interested in driving not only uptake but most importantly ongoing engagement  and interest with the app to help users achieve their health goals big or small.

Who should apply?

The competition  will be open to all full-time  graduate business school students.   Yale Masters of Advanced Management students and executive MBA students are also welcome to apply.

The Challenge

Your challenge is to create a concept that delivers a fun and engaging experience through a digital platform, the pursuit of which results in users engaging in healthier behavior.

This can be a new concept or set of concepts that utilizes digital technology to inspire customers to engage in anything, as long as the unintended consequences are to engage in healthier behavior.

Download the full case packet  here.

The Prize

  • Top 8 teams will present their ideas to senior leaders at PepsiCo and the Yale Center for Customer Insights 
  • 1 Grand Prize-winning team will receive $7,000
  • 2 runner-up teams will receive $2,000 per team 



The competition has three  phases:
Phase 1 – Team RegistrationFill out a brief team registration in advance of abstract submission.  The deadline for registration is March 29, 11:59pm ET.   

Phase 2 – Abstract Submission: Student teams should submit their abstracts by 11:59pm ET on Thursday, April 1, based on the guidelines provided in the case packet. 

Phase 3 – Final Multi-Media  Presentation: Eight teams will be selected to present their concepts to  PepsiCo Executives, YCCI Leadership and Yale Executive Fellow Seth Farbman, former CMO of Spotify.  In advance, teams will be given an opportunity to build out their concept based on guidelines and information  provided by  PepsiCo.  Final multi-media presentations will be delivered virtually to the panel on  Friday, April 30, for a chance to win the grand prize of $7,000. 

Application Information

Register your team  here.
Once registered, you may submit your abstracts here. 

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