Green Products Face Test as Economy Worsens

While a new study says shoppers are increasingly factoring the environmental friendliness of products into buying decisions, "green" products face a tough road to broader acceptability as the United States slides toward recession.

The price premium demanded for many green products remains the biggest obstacle to their mass-market appeal. But a deeper look into consumer habits and mindsets provides clues for companies looking to survive the economic downturn.

Read the full story on eenews.com.