Green Products Face Test as Economy Worsens
While a new study says shoppers are increasingly factoring the environmental friendliness of products into buying decisions, "green" products face a tough road to broader acceptability as the United States slides toward recession.
The price premium demanded for many green products remains the biggest obstacle to their mass-market appeal. But a deeper look into consumer habits and mindsets provides clues for companies looking to survive the economic downturn.
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