YCCI leadership comprises award-winning faculty members and staff with an impressive depth and breadth of customer insights experience. Our team works together seamlessly to continue to advance the frontiers of evolving customer behavior.
George Rogers Clark Professor of Management and Marketing, Yale School of Management; Professor of Psychology in the Department of Psychology, Yale University; Director, Center for Customer Insights
Professor Dhar is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer choice and his research has received several major awards.
His work has been mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, Erasmus University in the Netherlands, and the Graduate School of Business, Stanford University.
He has written more than 50 articles and serves on the editorial boards of several of leading marketing journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. He has led marketing seminars for senior executives in Asia, Europe, and North and South America. Professor Dhar was honored with the Distinguished Scientific Accomplishment Award of the Society for Consumer Psychology in March 2013. The American Marketing Association recently ranked Professor Dhar as the second most productive scholar publishing in premier marketing journals from 2009 through 2016.
James L. Frank Professor of Private Enterprise and Management, Yale School of Management; Director, China India Insights Program
Professor Sudhir’s research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. He is currently focused on research on consumers in emerging markets.
Professor Sudhir has consulted for Fortune 500 firms across many industries, including technology, financial services, entertainment and retailing. He specializes in analyzing the firms’ internal data to obtain actionable market insights.
His research has been honored with numerous awards across all major quantitative marketing journals. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; he has honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing.
He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at Journal of Marketing Research. He serves on the editorial boards of all the leading quantitative marketing journals: Journal of Marketing Research, Marketing Science and Quantitative Marketing and Economics.
Professor of Marketing
Professor Novemsky is Professor of Marketing in the Yale School of Management and has an appointment as Professor of Psychology in the Department of Psychology, Yale University. His is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. He examines how people know what they like, how the way they frame decisions affects the choices they make, how their goals influence their behavior and other topics in judgment and decision-making.
He teaches Problem Framing, a course unique to the Yale School of Management. This course teaches managers how to give structure to unstructured situations in a way that maximizes their chances of making good long-term decisions. It also teaches them about how to avoid the pitfalls characteristic of behavioral economics by understanding how natural psychological tendencies can derail optimal decision-making.
He is also an active member of the Yale Center for Customer Insights. As part of the Center, he actively partners with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature.
Executive Director of Corporate Partnerships, Center for Customer Insights
Jennie brings to the YCCI experience in marketing, brand building, and harnessing customer empathy and experience to drive strategic innovation.
Prior to her role at Yale, Jennie was the Executive Director of North America Marketing at The Estée Lauder Companies, leading initiatives for the Clinique brand with retailer-specific strategies and omni-channel programming development for some of the brand’s fastest growing retail partners in North America.
During her time with Clinique, Jennie was a champion for the brand’s expansion into open service shopping environments such as Ulta and Sephora, where she worked on both in-store and digital programs. She led initiatives that established pipelines of innovation for impulse and retailer-exclusive promotions, and brought new ways of thinking about the retailer as a customer, which included targeted programs for highly influential sales team members, such as the Sephora Pro Team and Nordstrom Beauty Stylists. Jennie also worked to expand Clinique’s presence in several retailer loyalty programs, and was a driving force behind the launch of Clinique’s first offering for high-value Sephora consumers.
In addition to her marketing experience, Jennie has worked in Hong Kong in business development as well as in corporate finance. Jennie received her MBA from the Yale School of Management and BA from Vanderbilt University. She was the winner of both the McKinsey Net Impact Case Competition and the Y50K For-Profit business plan competition during her time at Yale.
Executive Director, Center for Customer Insights
Treeny joins the Yale Center for Customer insights with over 15 years of experience in strategy, brand building, and successfully launching new products at Fortune 500 retail and franchise companies. She has a track record of identifying new business opportunities and turning around ailing business units for success.
Prior to her role at Yale, Treeny was the Senior Director of Marketing at Edible Arrangements where she led national and local marketing efforts across 1200 stores. She headed Edible’s brand transformation from a Gifting heritage company to a Gifts and Treats brand. She spearheaded their retail channel growth strategy by segmenting store groups and creating specialized tools for each segment, driving increased sales and profitability. While at Edible she also developed the marketing launch plan for a new line of immediate consumption products that are sold across the Edible footprint of stores today.
Her prior experiences include leading an innovative media campaign that was profiled in the New York Times for a leading chain of convenience stores, and the relaunch of Bath & Body Works’ Home Fragrance business. Prior to business school, she worked as an investment banker in the technology group at Morgan Stanley.
Treeny grew up in Geneva, Switzerland, and speaks 5 languages. She received her MBA from Harvard Business School and an A.B in Economics from Harvard University where she was a recipient of the John Harvard Scholarship for academic achievement and a member of the Radcliffe Pitches and the Hasty Pudding Club.
Executive Director, Center for Customer Insights
Stephanie brings a wealth of strategic marketing and brand-building experience to the YCCI. She served as Chief Marketing Officer for KAYAK North America, where she was responsible for leading brand strategy, research, advertising, media, and analytics teams. Over her tenure, she transformed KAYAK from a $100M revenue brand in 2011 to a $450M+ revenue brand in 2017.
Most recently she served as the Co-Founder and CMO of Mia Tango, an online retailer for maternity apparel, where she helped create a marketplace model for moms along with an innovative buy-back program to up-cycle lightly worn items, bringing the maternity category in line with millennial purchasing trends.
Stephanie also boasts significant agency experience, working as an Account Supervisor at Ogilvy and Mather, and later as an Executive Group Director at TBWA\Chiat\Day New York where she co-led the $500M+ Sprint-Nextel business.
In addition to her many professional achievements, Stephanie earned a Bachelor of Arts degree in English and German Literature from the University of Western Ontario and speaks fluent German.
Associate Director, Yale Center for Customer Insights
Dan Blanchard serves as the Associate Director of the Yale Center for Customer Insights, where he is responsible for a wide array of initiatives, including managning faculty research projects, leading the Center’s conferences and events, and overseeing communications strategy and digital content management.
Prior to joining the YCCI, Dan worked in the Publicity Department of Yale University Press, where he contributed to hundreds of book projects and landed placements in publications including The New York Times, The Wall Street Journal, and the New York Review of Books. Most recently, he supported the Center for Customer Insights as an Assistant Director.
Dan graduated magna cum laude from Quinnipiac University in 2010, where he received a BA in Public Relations.
Assistant Director, Yale Center for Customer Insights
Allison is a consumer researcher with over 10 years of experience using insights to drive strategic decision making. She is an expert in a range of methodologies, with a specialty in survey design and analysis. At Yale, Allison applies her knowledge of research to studying practical applications of YCCI’s behavioral science framework for understanding consumer choice, in collaboration with faculty, students, and affiliate partners.
Prior to joining YCCI, Allison spent 4 years leading Seller Insights at Etsy, where she oversaw a cross-functional team of researchers and spearheaded initiatives aimed at deepening customer understanding and embedding insights into strategic planning. She has also spent time on the agency side and in the nonprofit world.
Allison received her Master’s degree in Social Sciences from the University of Chicago and her Bachelor’s degree in Sociology and Economics from Bucknell University.