Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

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We partner with global marketing leaders to develop, test, and disseminate new insights that advance the understanding of the changing consumer to drive growth.

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Partnering with the YCCI

At YCCI, the most innovative and successful companies are partnering with the world’s leading-edge academics to understand these evolving dynamics. Together, we gain insight that opens doors to endless potential for shaping and improving the future.

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