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A Discovery Project Experience: LPGA Championship
MBA Discovery Project students on the LPGA team got a once in a lifetime opportunity to attend the Chevron Championship of the Ladies Professional Golf Association.
Clearing Up Costs: Justifying Dynamic Pricing to the Consumer
As dynamic pricing becomes more prevalent, or simply recognized, consumer acceptance hinges on how it's framed. YCCI explores strategies for businesses to justify price changes, emphasizing transparency and perceived fairness.
From Insights to Action: Key Takeaways from YCCI’s 2024 InsightsOn Conference
Discover how YCCI's annual InsightsOn Conference brought together top industry and academic leaders to deliver actionable marketing insights, cutting-edge research, and high-quality networking opportunities.
Hear from Discovery Students
Internship Spotlight: Daniel Joseph ’24, Nike, Inc.
Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with Nike’s Global Consumer Insights Organization.
Internship Spotlight: Victoria Bush ’23, GEM
Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews.
Internship Spotlight: Tali Marcus ’23, Dow Jones
Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.
Learning from Leaders Webinar Re-Caps
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