Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

We partner with global marketing leaders to develop, test, and disseminate new insights that advance the understanding of the changing consumer to drive growth.

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Partnering with the YCCI

At YCCI, the most innovative and successful companies are partnering with the world’s leading academics to understand these evolving dynamics. Together, we gain insight that opens doors to endless potential for shaping and improving the future.

Our Partners

AB InBev
Ashoka University
CBA
Charter Communications
Colgate
CVS Health

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Google
GSK
HP
IBM
Kelloggs
Mastercard
Mars Wrigley
McDonald's
Optum
P and G
Pepsi co.
Prada
Sanofi
Volvo
Woods Hole
RBC
SC Johnson
Viacom
Johnson and Johnson
Merck
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