A Design and Innovation Competition: Making Wellness Fun through a Digital App Focused on Social Connectivity
The Yale Center for Customer Insights (YCCI) is excited to partner with PepsiCo’s Advanced Personalized Ideation (API) Center on a new design and innovation competition that takes a deep dive and explores innovative ways of increasing engagement using a new digital app. Business school students from across the country are invited to register and submit their ideas to YCCI.
After academic and industry experts judge the Phase 1 abstract submissions, 8 finalist teams will be selected for Phase 2, which will include presenting virtually to PepsiCo executives for a chance to win the grand prize ($7,000).
The wellness trend has contributed to the development of over 300,000 mobile health apps globally, a number which has more than doubled with the increasing prevalence of smartphones. Research shows that around 60% of Americans have now downloaded one or more of these apps, with over 42% downloading 5 or more apps.
However, close to half stop using the wellness apps that they downloaded, and the majority fail to follow through with healthier habits, despite the recognition of the importance of wellness.
PepsiCo is developing a new wellness app and is interested in driving not only uptake but most importantly ongoing engagement and interest with the app to help users achieve their health goals, big or small. PepsiCo's goal is to make wellness fun and create a social ecosystem.
