![a pile of name tags in red and blue](/sites/default/files/styles/square_160/public/blog/image/iStock-185988989.jpg.webp?itok=phNROws6)
Defining a Category: Using Behavioral Science to Further Product Naming Conventions
![vintage yellow tv on blue background with green screen and antennae](/sites/default/files/styles/square_160/public/blog/image/iStock-857278188.jpg.webp?itok=s3P0lPaR)
Innovation vs. Heritage: Does a Brand’s Heritage Help or Hurt When Marketing New Innovations?
![illustration of an arrow made out of people standing together](/sites/default/files/styles/square_160/public/blog/image/iStock-1158733343.jpg.webp?itok=xTbru0W-)
![Illustration of tiny workers looking at graphs on a large computer screen with a lightbulb and book as props.](/sites/default/files/styles/square_160/public/2022-09/istock-1274867768_1.jpg.webp?itok=YPoDadQy)
Building a More Effective Salesforce
Approximately 10% of the U.S. labor force works in personal sales, and yet little is understood about how to improve the performance of this sector. New research provides three important insights.
![man looking into the distance with glasses with AI going on in his head](/sites/default/files/styles/square_160/public/blog/image/iStock-1223789411.jpg.webp?itok=tu03ACjw)
Re-Imagining the Insights Function with Stephan Gans
![business chart in blue and gold](/sites/default/files/styles/square_160/public/blog/image/iStock-1250152599.jpg.webp?itok=utmV_AU0)
Quantum Marketing
In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what’s ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consu
![a hand holding an illuminated light bulb](/sites/default/files/styles/square_160/public/blog/image/iStock-1066422156.jpg.webp?itok=p1Fpw9Tv)
The Craft of Data and Art of Insights
In this session of the YCCI’s Learning from Leaders webinar series, Unilever’s Stan Sthanunathan discusses the universal need for effective insights leaders. “Insights,” he says, “are required in any function, any company, any industry.”
![gamification illustrated](/sites/default/files/styles/square_160/public/blog/image/iStock-1278575514.jpg.webp?itok=HFxQ0qhN)
The Motivating Power of Games
Yu-kai Chou has spent nearly two decades studying how gamification can drive long-term behavior change. In a recent presentation to the Yale-Ipsos Think Tank, Chou walked through what he’s learned and his framework for applying insights.
![illustration of people with word bubbles sharing information](/sites/default/files/styles/square_160/public/blog/image/The%20value%20of%20friends.jpg.webp?itok=jwMt9OIv)
The Value of Friends
Word of mouth marketing has received much attention in recent years, with particular focus on how to choose the appropriate “seeds”—those who spread information.
![illustration of four people in business wear running towards GOAL finish line](/sites/default/files/styles/square_160/public/blog/image/iStock-1263982788.jpg.webp?itok=rGPwwtq7)
What Can a Game Show Teach Us About Gender Bias?
A new study of one of the bidding games on the Price is Right illuminates an interesting dynamic between men and women that may hold relevance in the workplace, consumer sales, and even B2B transactions.