![three bullseye, the middle is green with a green arrow](/sites/default/files/styles/square_160/public/blog/image/iStock-486735214.jpg.webp?itok=dWjJzVbF)
Are Green Consumers Good for Profit? Bad for the Environment?
When consumers express a preference for “green” products, what does that actually mean for firm profits and environmental harms? New research from YCCI explores this question – and reveals some counterintuitive insights.
![graphic of megaphone with targeted advertisements and money](/sites/default/files/styles/square_160/public/blog/image/iStock-1269730852.jpg.webp?itok=261-l_Bm)
Thanks, But No Thanks: Irrelevant Ads Online
The technology behind online marketing promises remarkably precise consumer targeting. And yet we’ve all been subjected to irrelevant advertisements while sitting at our computers. A new paper from YCCI unravels this paradox.
![group of people working in an office with masks on h](/sites/default/files/styles/square_160/public/blog/image/iStock-1276413465.jpg.webp?itok=ufJoi02T)
What CEOs are Missing in Motivating Employees to Return to Work
Small differences in communication can influence perceptions of safety in big ways.
![illustration of a woman looking at herself in the mirror](/sites/default/files/styles/square_160/public/blog/image/iStock-1256251649.jpg.webp?itok=Ezl61X_0)
Beauty and the Buyer
Feeling good about how we look makes us more self-confident. Self-confidence influences the way we make purchases. A new paper explores the precise dynamics of this connection with important implications for consumer nudges.
![Allie Harokopus](/sites/default/files/styles/square_160/public/2023-08/Alexandra%2520Harokopus2.jpeg.webp?itok=jNw_K4ce)
Internship Spotlight: Allie Harokopus ’22, American Express
Allie Harokopus ’22 on developing a strategy to build support for the American Express brand among younger consumers.
![Event card for Daniel Kahneman](/sites/default/files/styles/square_160/public/blog/image/Danny%20Kahneman%20%282%29.png.webp?itok=Yk3EbcnH)
Learning from Leaders: A Conversation with Danny Kahneman
![Mitch Lang](/sites/default/files/styles/square_160/public/blog/image/mitch1-2.jpg.webp?itok=n8x3z49i)
Internship Spotlight: Mitchell Lang ’22, Amazon Prime Video
Mitchell Lang ’22 checks in from a summer internship with the Personalization and Discovery team at Prime Video.
![pink alarm clock](/sites/default/files/styles/square_160/public/blog/image/pink%20alarm%20clock.jpg.webp?itok=gnAN9MgZ)
How Duration Affects Consumer Experience
The longstanding theory of “duration neglect” asserts that the length of an experience has little influence on how it’s perceived; of much more importance are key moments during that experience. New research suggests these two are inseparable.
![three apples, green, yellow and red](/sites/default/files/styles/square_160/public/blog/image/iStock-177437649.jpg.webp?itok=Ld3CcaDf)
When to Launch? How New Options Alter Consumer Choice Preferences
The timing of a new launch is a key consideration in product marketing. News of an upcoming competitive launch often sets off a fire drill of reactions—prompting marketers to put pressure on supply chains to be first to market.
![Neha Kulsh](/sites/default/files/styles/square_160/public/blog/image/NehaKulsh_social.jpg.webp?itok=hSSmmmhx)
Internship Spotlight: Neha Kulsh ’22, Los Angeles Mayor’s Office
Neha Kulsh ’22 leaned on her SOM coursework to help LA work on its COVID-19 response.