Defining a Category: Using Behavioral Science to Further Product Naming Conventions
Innovation vs. Heritage: Does a Brand’s Heritage Help or Hurt When Marketing New Innovations?
Building a More Effective Salesforce
Approximately 10% of the U.S. labor force works in personal sales, and yet little is understood about how to improve the performance of this sector. New research provides three important insights.
Re-Imagining the Insights Function with Stephan Gans
Quantum Marketing
In the inaugural session of the Learning from Leaders webinar series, Raja Rajamannar gave attendees a look at what’s ahead for marketing through the lens of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consu
The Craft of Data and Art of Insights
In this session of the YCCI’s Learning from Leaders webinar series, Unilever’s Stan Sthanunathan discusses the universal need for effective insights leaders. “Insights,” he says, “are required in any function, any company, any industry.”
The Value of Friends
Word of mouth marketing has received much attention in recent years, with particular focus on how to choose the appropriate “seeds”—those who spread information.
The Motivating Power of Games
Yu-kai Chou has spent nearly two decades studying how gamification can drive long-term behavior change. In a recent presentation to the Yale-Ipsos Think Tank, Chou walked through what he’s learned and his framework for applying insights.
What Can a Game Show Teach Us About Gender Bias?
A new study of one of the bidding games on the Price is Right illuminates an interesting dynamic between men and women that may hold relevance in the workplace, consumer sales, and even B2B transactions.