Insights Blog

As AI agents become increasingly capable of acting on consumers' behalf, marketing is entering a new era—one in which brands will need to compete not only for customers' attention, but also for the trust of the intelligent systems helping them mak

The 2026 InsightsOn Conference, hosted by the Yale Center for Customer Insights, brought together leaders across marketing, strategy, insights, academia, technology, and the creator economy to ask a deceptively simple question: in a world of accel

When comparing products, consumers are more sensitive to the negatives than the positives.

Sandeep Dayal (SOM ’89), Managing Director of Cerenti Marketing Group and author of Branding Between the Ears, recently returned to Yale School of Management as part of YCCI’s Colloquium on Marketing Leadership series.

Does the cognitive reflection test actually measure careful thinking, or simply test math abilities? Researchers on opposite sides of the debate team up to settle the question.

In the wake of last week’s Super Bowl, what separates the ads we instantly forget from the ones that linger in our minds?

Todd Kaplan (SOM ’06), Chief Marketing Officer of North America at Kraft Heinz, returned to Yale School of Management this semester as a featured speaker in the YCCI Colloquium on Marketing Leadership.

The Yale Center for Customer Insights was honored to welcome Claire Burns (SOM ’96), Chief Marketing and Communications Officer at The Hartford, as the first speaker in this semester’s Colloquium on Marketing Leadership.

Sophia Li drew on lessons from Discovery Projects, an experiential course offered by the Yale Center for Customer Insights, while analyzing consumer data for a leading food products company.

Discovery Projects, an experiential marketing course offered at SOM, helped Aashima Dhingra cultivate the skills necessary to succeed in her summer internship.