“The idea of privacy is not to keep everything private, but to set boundaries defining those with whom we want to share and those we don’t,” says K. Sudhir, professor of marketing at Yale SOM. “Everyday we evaluate what we might say to friends, coworkers, and so on, depending on how much...

The Yale Center for Customer Insights (YCCI) Discovery Projects’ comprehensiveness and impact has been well-documented. During my YCCI project, where we partnered with one of the world’s leading financial services companies, I had a chance to conduct primary and secondary research, generate...

Rarely do we shop without distractions. While we’re browsing for some goods we talk on the phone or manage kids or fret about getting a parking ticket or consider what to make for dinner. The fact is, the decisions we make as consumers are guided to a great extent by the invisible contexts in...

As the COVID-19 pandemic continues to impact retail businesses across the nation, many large names are beginning holiday deals as early as this week.  Best Buy announced that it would join Amazon, Target, and Walmart in beginning holiday sales mid-October displaying an effort to shift the...