Rarely do we shop without distractions. While we’re browsing for some goods we talk on the phone or manage kids or fret about getting a parking ticket or consider what to make for dinner. The fact is, the decisions we make as consumers are guided to a great extent by the invisible contexts in...

As the COVID-19 pandemic continues to impact retail businesses across the nation, many large names are beginning holiday deals as early as this week.  Best Buy announced that it would join Amazon, Target, and Walmart in beginning holiday sales mid-October displaying an effort to shift the...

In honor of National Read a Book Day, and in advance of the long weekend, we’ve gathered a reading list from Yale SOM Marketing Faculty and Center for Customer Insights staff.  Check out our current reads below! Nicole Hunter Senior Administrative Assistant & Discovery Project...

Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...