A three-year-old article in The Atlantic about online shopping noted that the price of what you buy, once printed in ink on a physical tag in a physical store, is becoming “an increasingly unknowable thing.” Vending machines adjust soda prices based on the temperature outdoors. Google prices...

The COVID-19 pandemic has rapidly shifted consumer attitudes and beliefs in many domains and will likely have sustained impact on consumer behavior going forward. One such domain is that of transportation – how consumers feel and think about different modes of transportation. A major challenge...

Not long ago, Jiwoong Shin, a professor of marketing at Yale SOM, was on Facebook when he saw an advertisement for heart disease medicine. Had the vast analytic machinery of Zuckerberg’s empire discovered something? Had Facebook flagged risk factors based on Shin’s activities, or age, or...

Tell me about your new role as Executive in Residence. I know you’ve been getting involved in Ravi Dhar’s CMO class and also hosting some weekly lunches with students. What’s it like to be back in a university environment? I got acquainted with SOM because Ravi invited me to speak at his...