Yale School of Management

Center for Customer Insights

Advancing the frontiers of consumer understanding

Insights Review: A Blog from YCCI

YCCI Reading List

September 4, 2020
pile of books on a blue green background

In honor of National Read a Book Day, and in advance of the long weekend, we’ve gathered a reading list from Yale SOM Marketing Faculty and Center for Customer Insights staff.  Check out our current reads below! Nicole Hunter Senior Administrative Assistant & Discovery Project...

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Elevating Consumer Insights Within Your Organization: A Case Study

By: Emily Ludington August 13, 2020
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Using proprietary frameworks developed by Faculty Fellows at the Yale Center for Customer Insights (YCCI), Vanessa has spent much of the past  three years working to embed behavioral science (BeSci) at each level of the insights function of Sanofi Consumer Health Care, creating a cross-brand...

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