On March 24, Jack Dorsey, the CEO of Twitter, donated to a campaign raising money for healthcare workers on the frontline fight against coronavirus. The fund will ultimately go toward the purchase of protective equipment. Dorsey, who has a net worth of $3.3 billion, gave $25,000, or 0.0007%...

There is an ongoing shift today in marketing from selling a product to selling an experience. How have you seen that transition play out? Marketing has gone through a transition from the what to the how to the why. It started with the what: “What product do you have to sell and what features...

As universities around the country transitioned to virtual learning in mid-March in response to the global COVID-19 pandemic, Yale School of Management Marketing Professor Ravi Dhar wrestled with a formidable challenge: how to recreate the experience of intimate classroom discussions with Chief...

Why do you think people are reacting so fervently despite the lack of evidence about the actual risk of contracting the Coronavirus?   Dhar: The risk of the Corona virus is largely unknown, even to public health experts, so I wouldn’t say that the public reaction is necessarily...