The Power of Intrinsic Motivation: Turning New Year’s Resolutions into Results
Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable.
How ChatGPT Helps Consumers Report Financial Misdeeds
After the release of ChatGPT, consumers quickly began using the tool to draft complaints to the Consumer Financial Protection Bureau — a development that made settlements in consumers’ favor more likely.
Marketing Insights That Transcend: Raja Rajamannar’s Visit to Yale SOM
Recently, Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, joined YCCI's Colloquium on Marketing Leadership at Yale SOM. Here are some key takeaways:
Before You Offer Volume Discounts, Crunch the Numbers: Here’s How
Yale School of Management Associate Professor of Marketing Soheil Ghili's research explores optimal pricing strategy when it comes to offering volume discounts.
Beyond Healthcare: Northwell Health’s Ramon Soto (Yale SOM ’08) on Embracing Purpose and Driving Change
YCCI Advisory Board Member, Ramon Soto (Yale SOM '08), SVP and Chief Marketing Officer of Northwell Health, joined the Colloquium on Marketing Leadership series to speak to students about his career and insights along the path from SOM to CMO.
The Misguided Belief that More Is Less
People, by default, believe that a growing population means scarcer resources.
Marketing Insights to Expand into Electric Vehicles
The Yale Center for Customer Insights (YCCI) explores what drives customer beliefs and barriers around EVs, as the sector gears up for massive growth.
The New Food Critic: AI-Generated Restaurant Reviews Fool the Best of Us
The popularity of generative AI platforms has made it easy to brew fake reviews. The problem is that customers can’t spot differences between the real and fake ones.
Understanding Donor Behavior: Insights for Increasing Engagement and Charitable Giving
As economic pressures challenge charitable giving, a new YCCI study reveals the critical role of understanding donor motivations to better connect with supporters and drive meaningful contributions.